The team at 8th Light was looking to start fresh with a new brand and website to showcase the impressive portfolio of custom development solutions they create for top-tier clients.
Starting with a discovery phase focused on stakeholder interviews, Mein listened to employee needs and gained a better understanding of their relationship with the brand. After distilling a new brand voice and messaging direction for our client, we built a visual system, created guidelines, and designed assets to help the 8th Light team address a wide range of brand applications.
From logomarks to messaging to social media launch posts to the responsive website, our brand redesign provided a flexible kit of parts for 8th Light to build on moving forward.
